Business use internet technologies to become an agile competitor

How could a business use internet technologies to become an agile competitor?

 

 

Information technology can be used and viewed by an organization in many ways. Organization may use information technology strategically or may use to support efficient everyday operation. Information technologies and internet technologies are using to become an agile company. Agility in business performance is the ability of a company to prosper in rapidly changing, continually fragmenting global markets for high quality, high performance, customer-configured products and services. Now the competitive business world is changing from mass market standardized products and services to individualized product and service, long lived product life to short lived, poor information to rich information and one time transaction to ongoing basis of transaction with customer. Agile companies are idea driven and customer informed.

 

A business can use information technology to help it become an agile company. An agile company can make profit in markets with broad product ranges and short model lifetimes. It supports mass customization by offering individualized products while maintaining high volume of production. For this, Agile Company highly depends on internet technologies to collect information in one place and to manage business process. It provides the information processing power to treat masses of customers as individuals. It largely depend in internet technologies to help it be responsive to its customers with customized solutions to their needs and cooperate with its customers, suppliers and other business to bring products to market as rapidly and cost effectively as possible. The internet technologies provide the opportunity for businesses to reinvent themselves or to reach new customers is probably the most exciting. In fact, some experts believe that the internet technologies demands that nearly all businesses reinvent themselves or fall by the wayside. "The internet technologies let you do things faster and for lower costs," explains one IT expert. For that reason, several businesses have either emerged solely to take advantage of the internet technologies to make an identity for themselves online. For example, Barnes & Noble, the bookseller chain, has taken advantage of the Internet to reach more customers and has done extensive work and marketing to create a brand that is now among the leaders of e-commerce retailers. In fact, the internet technology has opened up a new channel for companies to change or reinvent themselves altogether. On the Internet, no one has taken better advantage of changing with the times and the medium than Bluefly.com. Established in 1991, Bluefly operated under the name Pivot Rules and sold golf apparel and accessories. But, as the Internet evolved, Pivot Rules set upon a program of change and reinvented itself as Bluefly.com. As the new generation began playing, the company changed its merchandise to address the buying habits of the new generation. Soon, however, the company noticed that there was more than just online golf commerce to conquer, and it set out to grow into larger markets. In these way internet technologies are used in different way by business to become an agile competitor.